A definitive guide on how to deal with influencers in the software and technology industry. Influencers can be analysts, media, or independent thinkers. They can be part of large companies, small boutiques or stand on their own. But one way or the other, if you're in the technology world, you have to deal with them. This guide is designed to help you do just that from your reasons why you should to the programs and strategies, down to the how to when it comes to communication with these people.