Successful fundraising provides more than financing. In asking for money, you tell people about the needs of your community and how your organization is meeting those needs. That can result in new donations, new volunteers and new friends for your organization. Raising at least a portion of the budget from local donors can also increase financial independence. This series of books gives practical guidance on getting started: it shows how good fundraisers think and what questions they ask, with many examples from organizations in developing countries. It can help organizations anywhere give their activities a boost.
Part one of Book 2 describes the necessary preparations for a fundraising campaign: the role of the leader, the board, volunteers and strategic alliances, and ways to fight fear of fundraising. Part two outlines the practical essentials of an effective communications program, from personal contacts to obtaining good media coverage and making the Internet work for you.